By optimizing your website for local search terms, you can improve your website's local ranking in search engine results pages (SERPs) when people search for businesses in your area.
Better SEO means more people are likely to visit your website, which can lead to increased traffic and more potential customers.
Local SEO can help improve your business's listing on local directories and review websites, making it easier for potential customers to find you online.
Local SEO can help businesses to increase their online reviews, which can have a positive impact on their online reputation and help them to attract more customers.