The process of setting a maximum price you're willing to pay for ad interactions like clicks or impressions.
The amount you pay each time someone clicks on your ad.
The cost you pay for each conversion, such as a sale or lead.
An automated bidding strategy that adjusts bids to generate as many conversions as possible within your set budget.
A bidding strategy designed to achieve a specific return on ad spend by automatically adjusting bids.
Paying for every 1,000 impressions your ad receives, commonly used for brand awareness campaigns.
Modifying bids based on specific factors like device, location, or time of day to optimize ad performance.