Things to do before starting a campaign

Organic campaigns on LinkedIn rely on the visibility and engagement of your existing network, with no monetary investment required, while paid campaigns offer the ability to extend your reach to a targeted audience through ad spend. Paid campaigns provide more control over ad customization, precise audience targeting, and faster results, whereas organic campaigns require consistent efforts to build an engaged audience over time. Ultimately, a balanced approach combining both organic and paid campaigns can help improve your LinkedIn marketing strategy's effectiveness.