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What Do Digital Marketing Services Include?

A comprehensive digital marketing solution encompasses a diverse range of strategies and tactics, such as:

Search Engine Optimization

Did you know that more than 60% of marketers believe that SEO is crucial for growing your company online?
Do you want your website to show up at the top of Google search results and get more visitors?
SEO can make it happen!
Search engine optimization (SEO) is another popular digital marketing service. With SEO, you can improve your website's ranking on search engines and attract organic traffic without spending money on Pay per Click ads. It is a great way to bring in high-quality visitors who are more likely to become customers. Whether you are a new player in the market or an established company, SEO is not just important, it is essential for your overall online marketing strategy. It may affect the cost of your marketing package, but the benefits are worth it. SEO companies specialise in optimising your website for specific keywords related to your venture. This helps your website become more relevant and appear when people search for those keywords. It is like making sure your website speaks the same language as your potential customers. The cost of SEO depends on factors like the number of keywords and the level of targeting. Launching a marketing campaign requires careful planning. Local SEO campaigns usually cost less than national or ecommerce SEO because they focus on a smaller area. Once you hire an SEO agency, you can consider using a CRM system to automate your lead generation and make the most of your investment. Boost your online visibility and drive organic traffic to your website with our comprehensive SEO package - tailored to skyrocket your search engine rankings. This much you can expect for sure!
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Search Engine Optimization Services Include

1

Website Audit & Page Optimization

2

Keyword Research

3

Content Optimization

4

Conversion Rate Optimization

5

Content Creation

6

Rank Monitoring & Reporting

7

Competitor Audit

8

Link Analysis

9

Content Marketing

10

Website Speed Optimization

11

Website Design Improvement

12

Link Building Services

What's Trending in SEO Strategy for 2023?

AI will have a bigger impact on SEO. Google's RankBrain algorithm, which can learn and adapt, will play a crucial role in determining website rankings. To optimise for RankBrain, focus on having well-organised and engaging content on your website.

Voice search is becoming popular, so it is important to optimise your website accordingly. Consider using keywords and phrases that people commonly use in their everyday conversations.

Mobile friendliness is more important than ever. Google now prioritises the mobile version of websites through its Mobile-First Indexing policy. Make sure your website is optimised for mobile devices.

Longer content with 3000+ words tends to attract more traffic, shares, and higher rankings. Aim to create comprehensive content that provides value to your audience.

Drupal Website Development

Pay Per Click Marketing

Did you know that paid ads contribute to an 80% increase in brand awareness? Imagine the exposure you could gain! If you are willing to invest some extra money for quick website traffic, PPC advertising is a must-have marketing strategy.
Online store using ASp.NET

With these techniques, you can effectively promote your company to your target audience and generate valuable sales leads and revenue. In the PPC working model, you pay for each click on your ads, ensuring a good return on investment.

Think of PPC services as the Google Ads you see on search result pages; they allow you to display your ads to your desired audience. This approach is a fantastic lead generation strategy, ideal for gaining traction and conversions, whether you are just starting or an established player looking to optimise paid advertising channels.

When choosing a PPC package, several factors influence the cost, such as:

Landing page creation

Number of keywords and campaigns

Conversion

Rate optimization

Targeting

Ad Quality

Remarketing options

Type of ads you choose

Our PPC marketing packages at CITS are designed to suit different client needs and budgets. We have a project-based pricing approach. We have a strategic marketing pricing model that helps achieve objectives.

PPC Cost

Factors unique to each company, such as size, industry, strategy, and choice of ad network, influence the cost of PPC (Pay-Per-Click) advertising. The expenses typically include ad spending, PPC tools, and PPC services. Monthly investments for PPC management can range from $300 to $100 million or even higher, depending on the venture.

When company owners do not opt for PPC management, they can expect average charges of around $2.59 per click and $3.12 for every 1000 impressions. These figures give a general idea of the typical costs associated with PPC advertising.

Enhancements to Consider for Your PPC Marketing Strategy in 2023

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Crafting compelling ad messages will gain even more significance in 2023. It is crucial to deliver a perfect message that resonates with your customers and captures their attention.

Targeting the right audience will be paramount for achieving better PPC results in 2023. Adopting a fresh approach to engage the right audience will be essential for maximising the effectiveness of your campaigns.

Automation will play a vital role in saving time and giving your venture a competitive edge. Embracing automation tools and techniques can streamline your PPC processes, allowing you to focus on other important aspects of your company.

Social-Media Marketing Services

Did you know that 66% of marketers have experienced lead generation benefits from social media? Have you tapped into this potential?

Social-media marketing services play a crucial role in generating quick leads for your company through paid advertising campaigns on various social media platforms.

Social media platforms provide organisations with a powerful means to drive customer engagement. You have the flexibility to run different types of campaigns, including lead generation, brand awareness, and page-like campaigns to rapidly grow your follower base. We have diverse marketing methods to engage your target customers effectively.

Social media marketing is an essential component of any digital marketing strategy, and companies allocate a separate budget for it. The commonly utilised platforms for social media marketing and advertising services include Facebook, Instagram, Pinterest, LinkedIn, Twitter, and YouTube. An effective overall digital marketing strategy encompasses a cohesive blend of various online marketing channels.

At Comval, we offer a comprehensive range of SMM Services to cater to our client’s diverse needs. Unlike other agencies offering digital marketing services in India, we genuinely help your company thrive easily in the digital realm. Social media marketing costs, usually, depend on a budget aligned with your business goals. The cost of social media marketing varies, depending on many factors. Our social media marketing packages include:

Basic

Capped at ₹12,000 per month

Classic

Priced at ₹24,000 per month

Premium

Priced at ₹35,000 per month

These packages encompass everything you need to maintain a dynamic presence on social media and drive effective engagement with your target audience. Our social marketing costs in India can vary depending on the scale, complexity, and channels utilised. Despite the affordability, the results from your digital marketing campaigns will surely have a positive impact on the bottom line of your company.

Explore the following social media marketing channels:

Facebook
Instagram
LinkedIn
Twitter
YouTube

Facebook Advertising Plans

Boost Your Leads and Conversions with Our Facebook Advertising Packages. Click Here to Explore Packages.

YouTube Advertising Plans

Elevate Your Followers and Generate More Leads with Our YouTube Promotion Packages. Discover Our YouTube Packages Today!

Twitter Advertising Plans

Boost Your Followers and Generate More Leads through Twitter Promotion. Explore Our Twitter Packages Today!

Instagram Advertising Plans

Amplify Your Followers and Drive More Leads with Instagram Marketing. Discover Our Instagram Packages Today!

Our professionals have worked on many digital marketing campaigns. To know the exact digital marketing cost for your company, consult with our experienced professionals.

Email-Marketing

"Did you know that 89% of marketers use email as their main way to generate leads? Are you among them?"

Including email marketing in your strategy can boost your online marketing budget. It has the potential to increase your revenue and drive more conversions, thanks to its impressive return on investment. That's why more than 85% of companies use email marketing plans for lead generation.

To get the most out of your email marketing efforts, it is beneficial to seek professional e-mail marketing assistance. Keep in mind that the pricing for these services may vary from agency to agency. Take the time to compare email marketing pricing and choose a plan that suits your needs, allowing you to maximise your conversion rates.

Why to hire

Enhance Your Email Marketing Strategy for 2023:

Elevate Customer Experience

Customer experience will be crucial in email marketing. Ensuring a positive experience throughout all touchpoints that align with individual expectations is essential.

Prioritise Personalization

Personalization will hold greater importance than ever. Look for innovative and captivating ways to engage and interact with your customers on a more personal level.

Focus on Customer Centricity

When crafting emails, prioritise customer-centricity. Make sure your emails are tailored to the needs and preferences of your customers, placing their interests at the forefront.

Website Design & Maintenance

“Did you know that more than 45% of business owners believe that having a website is crucial for building trust and credibility?”

Having a website is essential. If you are planning to promote your business online, you might need some upgrades to your website design.

To ensure your website stays up-to-date, it is a good idea to consider a website maintenance plan offered by your web development company. This helps keep your website fresh and relevant.

If you are not getting quality leads, it might be time to improve your website’s appearance and enhance the user experience. Your web development company can assist you in optimising your landing page to increase conversions.

Remember, a well-designed and well-maintained website is important for establishing credibility and attracting customers in today’s digital world.

What to Consider When Building a Website in 2023

Building a website in 2023? Here are some things to keep in mind:

Embrace Single Page Applications

Single Page Applications are on-trend and offer a smooth user experience. They can cache data and work well even with a slow internet connection.

Enhance with Animations and Graphics

Adding animations, transitions, and graphics to your website will be important in 2023. Consider using Motion UI Technology to bring your user interface to life.

Leverage the Power of AI

For personalised experiences, AI will be used in website development. AI analysis can help process information and tailor the website to individual users.

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Content Marketing

Did you know that more than 70% of marketers actively invest in Content Marketing? It is a powerful strategy that you should consider too!

With content-marketing services, you can boost your online reputation and make your brand more visible. By creating high-quality content, you can attract more visitors to your website from search engines and other marketing platforms.

Having a content strategy is an important part of your overall digital marketing plan, and it may increase your promotional costs. To ensure top-notch content, it is a good idea to hire a professional content writing agency that can help with planning and creating engaging content.

In today’s digital world, content is king. Great content can enhance your brand visibility and reputation among your target audience.

You can work with your digital marketing agency to create a customised plan that suits your content marketing strategy. Quality content can leave a lasting impression on your audience and help you stand out in the market.

When it comes to your content, make sure to cover a wide range of topics. For example, if you are in the fashion industry, write about the latest trends and even what's not trendy anymore.

To make your content more appealing, include high-quality images that represent your brand and attract attention.

Lastly, consider incorporating interactive content on your website. This type of content engages visitors and helps them connect with your brand more effectively.

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