Comval IT Solutions

Get Real Leads with Effective Facebook Marketing Solutions!

Struggling to turn Facebook followers into real business leads? You’re not alone. Many businesses invest in Facebook advertising but fail to see tangible results. In fact, over 70% of marketers report challenges in generating qualified leads through social media.

But do you even know whether Facebook marketing will work for your business? With Facebook constantly evolving, can you really afford to invest time in keeping up with its changing algorithms while also managing your business?

That’s where our Facebook ad campaigns and Facebook marketing services shine. We start by understanding your unique goals and challenges, crafting tailored advertising strategies for maximum impact. By targeting the right audience and optimizing ad performance, we convert your investment into real business leads through effective Facebook marketing strategies.

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What We Offer Through Our Facebook Marketing Service

Brand Awareness

Our Facebook ad campaigns are designed to boost your brand's visibility by showing ads to as many people as possible. It's ideal for new companies or those launching new products or services.

Key Metrics

  • Impressions

  • Reach

Traffic Ads

These Facebook ads are designed to drive traffic to your website or landing page. Facebook’s ad manager shows ads to users likely to click through to your site.

Key Metrics

  • Click-through rate (CTR)
  • website visits

Facebook Engagement Ads

These ads aim to encourage interactions like likes, comments, or shares. The algorithm targets users more inclined to engage with your content.

Key Metrics

  • Engagement Rate
  • Interaction Counts

Facebook Lead Generation

This objective gathers leads by prompting users to share their contact information in exchange for offers like e-books. Facebook optimises ad delivery to target likely respondents.

Key Metrics

  • Lead Submissions
  • Cost Per Lead (CPL)
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Not sure which service fits your needs? Let us help you!

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    Advantages of our Facebook Marketing Services

    • Stunning visuals that capture attention.
    • Engaging content tailored to your audience.
    • Customized Facebook ad strategies for your goals.
    • Cross-platform integration for wider reach.
    • Real-time tracking for optimal performance.
    • Guidance from our experienced team.

    Different Types of Facebook Posts

    There are various types of posts you can use on Facebook to share your brand’s message. Each post type serves a specific purpose in marketing your products or services. Here are some of the post types you can incorporate into your Facebook marketing strategy:

    Text Post
    Text posts, while less popular in Facebook marketing, serve well for announcements and information gathering. Their clear, concise messaging can effectively engage audiences, making them useful for direct communication and fostering interaction with followers.
    Post Photo
    High-quality images can evoke strong emotions and enhance content appeal. Utilize captivating visuals to create a lasting impression, whether showcasing products, highlighting restaurant menu items, or promoting visually stunning locations that attract audience interest and engagement.
    Video Post
    Videos are an engaging way to tell your brand’s story. Ensure your video ads include subtitles for those watching without sound.
    Linked Content Post
    Linked content posts direct audiences to your blog, website, or news articles. They effectively promote special offers and enhance brand awareness. Strong calls to action drive traffic, encouraging user interaction and increasing visibility for your content through link posts.
    Facebook Stories
    Facebook Stories are short-lived content pieces that disappear after a day. They can be cross-posted from Instagram, broadening reach. Ideal for sharing informal, time-sensitive updates, they engage audiences and keep them informed about current happenings.
    Post a Live Video
    Live videos ads facilitate real-time audience engagement, making them perfect for promoting interaction and immediacy. Use them during live events, Q&A sessions, or behind-the-scenes tours to foster a sense of connection with your audience.

    Different Objectives in Facebook Marketing

    Setting clear objectives is essential for effective Facebook marketing. For organic marketing, prioritize brand awareness and reach to connect authentically with your audience.

    On the other hand, paid ads provide precise targeting for lead generation and conversions, allowing businesses to track performance in real-time and optimize results.

    Different Objectives in Facebook Marketing

    Our Facebook Marketing Solutions

    Facebook Campaign Setup

    Set up your Facebook ad campaign with the right objectives, targeting, and budget.

    • Facebook Account Audit
    • FB Strategy Development
    • Tracking Pixel Installation
    • Lookalike/Custom Audience Creation
    • Location Targeting
    • Advantage Plus Features
    • Retargeting Strategies
    • Shopify Integration
    Get Free Proposal

    Facebook & Instagram Ad Creation

    Create engaging ads for Facebook and Instagram that resonate with your target audience and drive results.

    • Custom Landing Pages
    • Creative Ad Strategies
    • Video Ads
    • Image Ads
    • Carousel Ads
    • Product Catalog Ads
    • Compelling Ad Copy
    • UTM Parameters for Tracking
    Get Free Proposal

    Facebook Ad Optimization

    Maximize your ROI with continuous monitoring, data-driven optimization, and detailed reporting for Facebook and Instagram ads.

    • Ad A/B Testing
    • Landing Page A/B Testing
    • Fresh Ad Creatives
    • New Ad Copy
    • Audience Expansion
    • Budget Optimization
    • Ongoing Monitoring
    • Monthly Performance Reports
    Get Free Proposal

    Do Facebook Marketing Services Really Work for Your business?

    With a potential reach of over 2.11 billion users, Facebook advertising significantly influences consumer behavior. Studies show that nearly 53% of users are likely to purchase products from brands they see in live chats or Messenger ads. With features like retargeting ads and dynamic ads, you can create personalized ads that drive results.

    Set Up Your Facebook Page for Business Success

    • Create your Facebook business page.
    • Choose a relevant category for your business.
    • Add a profile picture that represents your brand.
    • Upload a cover photo that aligns with your business identity.
    • Fill out your business's contact information.
    • Add a short, compelling description of your business.
    • Set up your call-to-action button.
    • Customize your page’s URL to make it easy to find.
    • Publish your page and start posting content.
    • Promote your page to build your audience.
    Set up your 1st Facebook Page
    Go to the Facebook homepage > click on "Menu" > Select "Page."
    Enter your page name, category, and bio. Click “Create Page.”
    Add contact details, profile picture, and cover photo > Click “Next.”
    Invite friends to follow and start using your page.

    Now you know how to set up your Facebook page by following the steps, but do you feel confident in managing it effectively? With Facebook’s constant updates, keeping up can be challenging while you focus on running your business.

    Setting up and maintaining a Facebook page requires dedicated time and attention as new features and changes roll out regularly. If you’re finding it difficult to keep up, consider setting aside a bit of time each week for updates and post management—or let us handle it for you! We’re here with our expert team along with a dedicated account manager to ensure your business maximises all of Facebook’s tools and opportunities.

    Redefine your Facebook page with the help of our experts

    Our Organic Facebook Management Includes

    • Creation of a professional Facebook page tailored to your brand's identity.
    • Daily posting of engaging and creative content to keep your audience interested.
    • Sharing posts in relevant groups to expand reach and visibility.
    • Promptly responding to comments to foster community engagement and customer relations.
    • Monitoring competitor activities to identify trends and opportunities for improvement.
    • Regular reporting on performance metrics to assess strategy effectiveness and inform future actions.
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    Our Facebook Marketing Activities

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    Strategy planning based on current trends and goals.
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    Create visuals that align with brand identity.
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    Write engaging and concise post contents.
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    Research trending hashtags to increase reach.
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    Schedule posts for peak engagement times.
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    Track and adjust running ad campaigns.
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    Respond to audience comments and messages.
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    Review daily performance through insights.
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    Monitor competitors to spot new opportunities.
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    Test different post styles and formats.
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    Promote top-performing content for more visibility.
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    Keep posts consistent with your brand voice.

    Essential Elements of Our Facebook Marketing Packages

    Facebook Marketing PackageBasicClassicPremium
    12000 | 160 22000 | 280 35000 | 420
    Organic Facebook Management
    Facebook Page Creation
    Facebook Cover And Profile Pic Creation
    Hashtag Research
    Competitors Analysis
    Facebook Tabs Creation
    Facebook Page Optimization
    Post on Page81525
    Creation Of Facebook Polls/ Quiz35
    Sharing Post In Groups
    Responding To Comments
    Call To Action Button Creation
    Influencer Research
    Video Posting1 (only 30 sec)2 (only 30 sec)
    Page Monitoring
    Facebook Ads Management (5% service charge on Budget)
    Meta Ads Manager Account Setup
    Facebook Ads Campaign123
    Ad Set235
    Pixel Installation
    Custom Conversion Creation
    Remarketing
    Detailed Audience Creation
    Custom Audience Creation
    Creation Of Automated Rules
    Ad Campaign Monitoring
    Catalogue Creation12
    Dynamic Ads Creation12
    Instant Experience Ads Creation
    Customization Of Ad Placements
    A/B Testing Of Ad Set, Creative And Placement
    Carousel And Collection Ads
    Traffic Monitoring
    SUPPORT EMAIL,TICKET & PHONE SUPPORT
    Facebook Analytics Report Creation
    Weekly Report
    Monthly Report
    Project Management Tool Tracking
    Email,Chat,Phone
    Get a Quote Get a Quote Get a Quote
    Facebook Marketing PackageBasicClassicPremium
    11000 | 150 20000 | 260 32500 | 400
    Organic Facebook Management
    Facebook Page Creation
    Facebook Cover And Profile Pic Creation
    Hashtag Research
    Competitors Analysis
    Facebook Tabs Creation
    Facebook Page Optimization
    Post on Page81525
    Creation Of Facebook Polls/ Quiz35
    Sharing Post In Groups
    Responding To Comments
    Call To Action Button Creation
    Influencer Research
    Video Posting1 (only 30 sec)2 (only 30 sec)
    Page Monitoring
    Facebook Ads Management (5% service charge on Budget)
    Meta Ads Manager Account Setup
    Facebook Ads Campaign123
    Ad Set235
    Pixel Installation
    Custom Conversion Creation
    Remarketing
    Detailed Audience Creation
    Custom Audience Creation
    Creation Of Automated Rules
    Ad Campaign Monitoring
    Catalogue Creation12
    Dynamic Ads Creation12
    Instant Experience Ads Creation
    Customization Of Ad Placements
    A/B Testing Of Ad Set, Creative And Placement
    Carousel And Collection Ads
    Traffic Monitoring
    SUPPORT EMAIL,TICKET & PHONE SUPPORT
    Facebook Analytics Report Creation
    Weekly Report
    Monthly Report
    Project Management Tool Tracking
    Email,Chat,Phone
    Get a Quote Get a Quote Get a Quote

    Want to customise the plan based on your needs? Schedule a call now!

    benefits of Facebook marketing

    How Facebook Uses AI to Enhance Growth and Safety?

    Facebook is evolving daily, continuously enhancing user experience and privacy features.

    • Enhances user interactions with smarter features.
    • Improves ad targeting by 30% using machine learning.
    • Personalizes content based on user preferences.
    • Detects and removes fake accounts and harmful content.
    • Supports business growth by connecting with the right audience.

    Organic vs. Paid Marketing Which will get you the result?

    Choosing between organic and paid Facebook ads requires balancing long-term growth with immediate results. Organic strategies like SEO build trust over time, while paid ads offer quick visibility and faster results. A strategic mix of both, using organic methods for sustainability and paid marketing for immediate wins, ensures long-term success.

    Organic vs. Paid Marketing
    Meta organic vs paid marketing
    Organic vs. Paid Marketing
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    Still Confused about Organic vs Paid Marketing?

    Our experts can help you understand the differences and guide you in choosing the best strategy to boost your Facebook marketing.

    When is it ideal to launch Facebook ads for growing your brand?

    Starting Facebook ads the day after creating your new business Page may not yield the best results for your facebook advertising campaign. However, relying on someone else to determine your readiness isn’t the answer either.

    In marketing, there isn’t a specific rule or indicator that tells you exactly when to start experimenting with ads. But here are a few things we suggest you have in place before diving in:

    When is it ideal to launch Facebook ads

    To achieve this:

    Get at least 100 Page Likes (followers).
    Set up the Meta Pixel correctly.
    Define clear goals for your Facebook marketing.
    Make sure you have at least 20 Page posts (more is better).
    Prepare multiple creative assets for your ads.
    Consider an A/B testing strategy to measure effectiveness.

    Maximise Facebook Ads: Common Pitfalls to Avoid

    Identify and Overcome Mistakes for Better Engagement

    Unclear Targeting

    Running Facebook Ads without a clear target audience can waste your budget, delivering poor results and missing potential leads.

    Lack of Compelling Content

    Ads lacking engaging, creative content fail to generate interest, reducing click-through rates and resulting in campaign failure.

    Inadequate Testing

    Failure to test different ad formats, copy, or visuals can result in missed optimization opportunities, lowering overall ad performance.

    Incorrect Demographics

    Targeting the wrong demographic leads to poor ad performance, reaching users unlikely to engage or convert, reducing ROI.

    Disconnected Landing Pages

    Mismatches between your Facebook Ads and landing pages cause confusion, leading to lost conversions and user frustration.

    Overreliance on Automation

    Relying too much on Facebook’s automatic settings can lead to inefficient ad placements and missed opportunities to reach key audiences.

    Neglecting Metrics

    Ignoring essential metrics and failing to perform A/B testing can cause ineffective campaigns, leading to unoptimized spending.

    High Costs Without Strategy

    Without a clear strategy, Facebook Ads can become costly, outpacing your budget without delivering sufficient returns or value.

    Inconsistent Brand Messaging

    If your ads don’t align with your brand's message, users may feel disconnected, reducing trust and engagement.

    Achieve Success Through Our Facebook Advertising Process

    Our Facebook advertising strategy is designed to drive measurable results, leveraging data insights and targeted campaigns to connect with your ideal audience. By focusing on compelling ad creation and regular optimization, our facebook advertising experts will ensure your brand achieves its marketing goals effectively through advertising on Facebook.

    Facebook Ads Manager Account Setup

    We create your Facebook Ads Manager account to launch and manage ads effectively. This central hub allows tracking ad performance while establishing a solid foundation and defining campaign goals for targeted audience reach.

    Compelling Ad Creation

    Our expertise in audience value drives compelling ad creation. We utilise the Audience Insights Tool to refine targeting, ensuring clarity on prospects and optimising audience sets for maximum engagement.

    Regular Optimization

    Our experts continuously monitor ad performance, facebook ad spend, analysing real-time metrics. Optimised Facebook ads focus on valuable impressions like CTR, reach, conversion rate, and engagement, ensuring campaigns meet performance goals effectively.

    New Campaign & Ad Objectives

    After setup, we design a new campaign with specific objectives. This approach targets demographics, interests, and behaviours, aligning ad objectives with an overall strategy for successful campaign execution.

    Creating Ad Copies

    With decades of industry experience, we carefully craft Facebook ads, videos, carousels, and visuals. Our designs strictly adhere to Facebook’s advertising policies, ensuring compliance and effectiveness in reaching audiences.

    Weekly and Monthly Reporting

    We provide pre and post-engagement reports, updating clients on project progress. Our data-driven weekly and monthly funnels highlight improvements, setting us apart in the competitive landscape of Facebook advertising agencies.

    Want to know more about our process? Schedule a call!

    Types of Our Facebook Advertising formats

    Our facebook advertising services offer a range of ad formats. Among the most popular ad formats for eCommerce are:
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    Image Ads

    Single-image ads that showcase a product or service with visually appealing graphics to attract attention.

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    Carousel Ads

    Multi-image ads allow users to swipe through a series of visuals, ideal for showcasing multiple products or details.

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    Video Ads

    Engaging ads using video content to tell a story, demonstrate products, or capture user attention through motion and sound.

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    Poll Ads

    Interactive ads that include polls to engage users directly, gather opinions, and boost audience interaction.

    Check the reviews

    Explore the heartfelt testimonials from our cherished clients, reflecting the essence of their journey with us.

    Comval , the best facebook marketing company , changed my Facebook presence from the ground up. Their focused advertising campaigns and skilled SMM tactics resulted in a notable rise in followers and engagement. Their team of experts is very quick to respond and always goes above and beyond to make sure my business succeeds. I'm really pleased by their capacity to provide quantifiable outcomes.

    Samantha Carter Director of Digital Marketing

    They offer comprehensive Social Media Marketing services, including ad audits, campaign management, and ad optimization services across both the social media platforms Facebook and Instagram. I appreciate the company's data-driven approach, actionable insights, and commitment to the success, noting significant improvements in metrics such as ROAS, CPA, and overall social media engagement through their social media advertising campaigns.

    Ravi Prasad Owner

    Comval offers a comprehensive range of services including Social Media Management, Social Marketing, and Digital Marketing to enhance online branding and boost client engagement. Their creativity, responsiveness, and effective project management, with our experiencing increased social media presence and improved ad performance.

    Clara Mitchell Vice President

    Since Comval joined the project, I have been able to secure 25,000 impressions on my posts. They've also managed to secure a good number of leads. Their organisational skills and wealth of connections help them establish a strong partnership.

    Sophia White Managing Director

    They provide comprehensive digital marketing services, including social media marketing (SMM), online branding, and paid advertising management. Their proactive and responsive service coupled with their innovative strategies make them a valued partner.

    Isabel Brown Marketing Lead

    Common Inquiries from Clients

    Here are responses to some frequently asked questions you might have.

    Facebook marketing uses the platform's advertising tools to promote your business, increasing brand awareness, driving traffic, generating leads, and boosting sales.
    We provide campaign strategy development, ad creation and optimization, audience targeting, content creation, community management, and performance tracking.
    Facebook ads reach a wide audience, allowing for precise targeting of demographics, interests, and behaviors, which increases engagement and drives conversions.
    Facebook offers targeting by demographics (age, gender, location), interests, behaviors, connections, and custom audiences to ensure ads reach the right people.
    Success is measured through metrics like reach, engagement, click-through rates, conversions, and cost per acquisition, with detailed performance reports provided.
    Yes, we can create engaging content tailored to your audience, manage posting schedules, respond to comments, and foster community engagement.
    Organic reach is the number of people seeing posts without paid promotion, while paid reach comes from advertising. Paid reach allows for targeted exposure to a broader audience.
    Yes, we can help install the Facebook pixel on your website to track conversions, optimize ads, and build custom audiences for improved advertising efforts.
    Creating engaging content involves understanding your audience's interests and preferences. Utilize a mix of formats, such as videos, images, polls, and stories, to keep your content fresh and interactive. Additionally, using storytelling techniques and encouraging audience participation through comments or shares can significantly enhance engagement.
    Facebook Insights is a powerful analytics tool that provides valuable data on your page's performance. It helps you track engagement metrics, audience demographics, and post reach. By analysing this data, you can identify what types of content resonate with your audience and optimise your marketing strategy accordingly to drive better results.

    Stay Informed with Our Latest Blogs

    We believe in keeping our audience updated and informed. That’s why we consistently strive to deliver fresh and insightful content through our blog.
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