2025 Food Marketing Trends Every F&B Brand Should Know
Digital Marketing Trends Shaping The F&B Industry
In the food and beverage world, what worked last season might not work today. If you’re thinking word-of-mouth and hoardings are enough for visibility, you have a lot to catch up on.
| Brands | Social Media Likes | Page Visits | Notable Highlights |
|---|---|---|---|
| Burger King | 111,417 | 24 | Gained attention even before launching a full-scale marketing in New Delhi, India |
| KFC | 35,702,812 | 554,915 | US fast food chain but highly-popular among Indian foodies in the non-veg sector. |
| Salt Water Cafe | 7,921 | NA | Owned & Operated by Riyaaz Amlani; adopted a global-style digital marketing |
| Cafe Coffee Day (CCD) | 5,106,405 | 782,312 | Regular Facebook updates for deals and offers; launched a mobile app for tech-savvy customers |
How Social Media Helps Restaurant Owners
Our f&b marketing agency specialists have studied these trends carefully and narrowed them down to 3 key takeaways:
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Platforms are prioritising reels over photos
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AI is rewriting how brands engage, and
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Local discovery now depends more on algorithms than footfall.
Ongoing & Upcoming Trends Every F&B Brand Should Know
Trendy reels, funny memes, voice search and targeted food adverts, businesses are engaging with customers on a whole new level of digital interaction. Whether you run a restaurant, cloud kitchen, or home bakery, remember, nearly, 400-500 million people are scrolling on Instagram every day. You need to make them stop the scroll and engage with your brand for real.
Here are some trends that you should know to grow your business digitally:
Social Media Marketing for Food Brands
About 1 in 5 foodies now discover available meals through brand posts, and not menus. Viral trends can be leveraged to grab their attention. Every customer feed gets such content, right? Your competitors are doing it. Why shouldn’t you? (P.S. We can turn the scrolling foodies into your regular customers. Just ask us how.)
Local SEO and Voice Search in F&B Industry
The “food near me” to “food near me now” shift has changed the way restaurants and search engines are interacting with users. People are focussing more on the “now” aspect to get a better insight on operating hours, availability, etc. It means that they are ready to book, just waiting for proper, accurate information.
A thoroughly updated Google My Business with:
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Proper NAP (Name, Address and Phone Number),
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Information about opening-closing times,
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Link to a website that they can visit and check menus,
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Authentic photos/videos and reviews,
-can make them land on your business directly.
Using location-based keywords and getting listed on food discovery apps also add to the mix of local F&B marketing.
AI Personalization in Food Marketing
The use of AI in the F&B industry is growing rapidly, by about 39.1% every year internationally. Global businesses are using AI tools to manage supply chains, predict demands, enhance quality, and personalise marketing. India, with a diverse food & beverage market, ranging from manufacturing factories to home kitchens, is going to make the most of this dynamic shift. And when it does, you should be ready.
Consumers expect personalized food recommendations, just like on Zomato or Swiggy.
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Setting up chatbots for your food delivery website,
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Creating AI-powered menu suggestions, and
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Sending custom offers through email or apps
– may help you turn things in your favour.
User-Generated Content for Food Businesses
Content generated by users, and not influencers, are gaining more trust, about 86-90% according to some studies.
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Posting real customer reviews in the form of reels or shorts,
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High-Definition real photos, and not stock images
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Information-packed food vlogs and blogs
-Can help influence new buyers more than ads.
Create more UGC for your F&B business by encouraging happy customers to share their food experience on Instagram, Facebook or Google. You can reshare such posts and stories on your own page as a part of your UGC campaign . These marketing techniques also help restaurants and cafes attract more local customers through local SEO and targeted campaigns. A top marketing agency for restaurants ensures your brand ranks for “best food near me” searches. With smart café digital marketing, your dishes show up on Instagram feeds and Google Maps alike. From Google reviews to food delivery app listings, every detail is optimized to drive footfall and orders.
Real & Meaningful Engagement Is Crucial
Posting randomly on social media doesn’t make people visit your food outlet or order from you. It doesn’t even engage on a personal basis. While posting, you should remember the primary objective of any social media platform - Build a community and expand your network.
And a well-crafted social media marketing strategy focuses on this instead of just increasing the number of posts on your feeds. Conduct interactive polls (know what’s trending), quizzes, run free giveaways, respond to DMs, and do whatever makes you appear ‘human’in this bot-dominated world.
Comval’s Solution to Your F&B Marketing
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Google searches
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Social media feeds
What Comval has in store for you – Pick Your Flavor (Packages)
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Who’s it for? F&B brands who wants to boost their sales
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Who’s it for? Brands that are planning to go viral but don’t have any idea how.
In 2025, it’s recommended to have your marketing plan in motion even before launching a business. If you’re already running one, it’s mandatory.
