Over 70% of couples today search for fertility clinics online.

What does that mean for your IVF clinic? Well, in the simplest words, it means that you need a strong online presence and high visibility on search engines and other platforms to grab the attention of your potential clients first.

And what does that translate to? It indicates that you need an experienced and highly-efficient healthcare marketing agency at your back, because visibility today is more than just a cakewalk.

Combining all registered/unregistered clinics under the ICMR (Indian Council of Medical Research), there are about 2,000 to 2,500 IVF clinics in the country right now. India is the second-largest market for fertility treatment after the US with more than one new centre opening every week. Yes, in every seven days, you’re getting a new competitor in the fertility market. Without a stable online presence, it can be quite difficult to get on the radar of your potential clients and give them the hope of a new life.

At Comval, we constantly track this scenario to develop local SEO strategies that help you get noticed in a rapidly booming market.

What’s The Significance Of Local SEO For IVF Clinics?

Firstly, local SEO can work miracles for any business that’s online. It helps in precise targeting of local audiences, who conduct “near me” or local-specific searches regularly.

For IVF and fertility centres and Hospitals, the local visibility can be of tremendous significance, as couples looking for fertility treatment generally don’t consult other people in the fear of judgement. They quietly spend their time on the internet, looking for an empathetic clinic that can solve their problem.

About 10-15% of couples, which approximates to about 27.5 million, experience some kind of fertility issues these days. If you have a strong local visibility online, chances are, your clinic will never be short of confirmed appointments .

With just a few careful and proven strategies, you can easily get listed on searches like:

This hyper-local visibility along with the right kind of messaging can indeed bring about a major upheaval in the number of enquiries and consultations.

Key Local SEO Services For IVF Clinics

As an experienced digital marketing agency for healthcare, we have a proven and thoroughly updated plan to improve local SEO for IVF clinics. It includes:

With all these services balanced in the right proportions, your clinic cannot escape the eyes of couples in need of your treatment solutions.

Google Business Profile Optimisation

Every IVF centre must ensure that their clinic information, like Name (with the right spellings), Address, Contact No., and opening hours are easily accessible by its potential clients. And one of the best ways to do that is through Google Business Profile Optimisation

If you do not have a GMB profile already, our team will create one for you and manage it on your behalf with HD photos, regular content development and scheduled posting. Any announcement, update or information will be published with eye-catching images and content on your GMB profile, and engagement metrics will be tracked and optimised. Further, we will make sure that you are listed on Google Maps accurately, so fertility treatment seeking individuals can find you easily.

What more? Well a Google Profile goes way beyond simple updating and map listings. When managed properly, it can become a powerful asset for your clinic online through:

In the hands of the right healthcare digital marketing agency, it can eventually turn into a robust digital reception desk for your IVF clinic.

Localised Keyword Research And Content Development

Keywords or search queries based on geographical locations have gained traction in recent years. From “near me” searches, you have moved to “open near me” and specific locality names to find services that are nearby. Even hyper-specific neighbourhoods and landmark searches are crowding the internet like never before.

In this situation, our team can help you stand out with carefully-researched, low-competition keywords that people ACTUALLY search with. For IVF and fertility clinics, it’s all the more important, because treatments are almost always searched with purpose and serious intent.

Search queries highlighting –

Can work wonders for your clinic, if done right. And that can be achieved through optimised content development.

Content that caters to your audience, their problems, struggles and emotions that they can’t share with everyone, will get more attention and engagement. Our team develops blogs, social media and GMB posts along with reels and treatment updates with empathy that doesn’t compromise on professionalism. We can help you create a brand image that not only aims to solve problems but do that with complete understanding of the situation your potential clients are in.

With the right terms, language and careful optimisation with keywords, we can ensure your SEO strategies surpass those of your competitors.

Is your website optimised for location-specific searches? If not, we can do that for you as well.

Directory Listings And Local Citations

Let’s drop the marketing terms and explain to you what local citation means for your IVF clinic.

Well, it simply refers to any online mention of your clinic’s Name, Address, and Phone number (NAP) across websites, medical directories, mapping platforms, and local business listings. For search engines like Google, these consistent mentions act as trust signals that validate your clinic’s legitimacy and geographic relevance.

And why does it matter so much?

Because in serious sectors, like that of fertility treatment providers, credibility and accuracy can get questioned even for minor inconsistencies, like spelling variations, outdated phone numbers, or incorrect operating hours. And this can negatively affect both patient trust and search engine rankings.

Our team tracks every single mention of your clinic across the internet to ensure that those are consistent and accurate. In further citations, we check and recheck every data before we publish them. For an organised and professional healthcare marketing agency, it’s a major factor in enhancing your local SEO and thus, your clinic’s online visibility.

Local SEO Is Optional? Not Anymore

There’s a myth around well-established IVF clinics that never experience a dearth of appointments that local SEO is optional, and a consistent brand presence on social media is enough to bring in leads.

But this is not true. Fertility-seeking couples do not search for treatments and services on social media actively. They do so on more serious and professional platforms, like Google.

So if you’re currently ignoring specialised local SEO for IVF clinics and Hospitals, you’re missing out on a great deal. At Comval IT Solutions Pvt. Ltd., we can tell you all about how to improve your local marketing endeavours and get visible where your potential clients are actually looking for you.

Let’s connect on a call sometime?