Currently, the number of active voice assistants in the world is over 8.4 billion. And that’s even more than the number of people on earth.
Moreover, one in every 5 people now use voice searches to seek answers to their queries in diverse fields, of which healthcare is one. Nearly 80% of all healthcare-related interactions now involve voice technologies. And this is not a number that can be ignored in the current scenario.
Even according to observations by world-class physicians, patients are now more into voice searching than typing. It’s mainly because they can express their queries with more clarity and details in voice over typing, which is used for shorter, direct ones.
For example, simple searches, like:
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“Best ENT near me”
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“Cardiologist for diabetic patients”
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“Knee pain doctor open now”
Are getting more detail-oriented, like:
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“Can I book an appointment with a cardiologist today near my location?”
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“I’m having an acute pain in the throat. Can you suggest a good ENT specialist near me?”
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“Find an orthopedic doctor near me for knee pain that is open now”.
If you notice the patterns of these searches, you’ll notice that these are almost like people conversing in general, as if asking a friend or talking over the phone.
So in case you haven’t considered strategic healthcare voice search marketing for patient queries yet, you may be missing out on high-intent searches.
And that’s exactly where the experience of an agency involved in digital marketing for doctors comes into play.
You’re Already Investing In SEO? Not Enough Anymore!
The search landscape has evolved at one of the fastest rates in its history since old times. Traditional SEO is now not only enough to accommodate all your healthcare marketing requirements. Further, SEO or search engine optimization has diversified into AEO (Answer Engine Optimization), AIO (AI Optimization) and of course, social media marketing! How can we forget that!
As a healthcare specialist, you need to promote your practice now on all major platforms where your patients are searching mostly through voice searches and random scrolls.
And they don’t search the way they used to before. Now they need direct, instant answers to their queries, which can only be made through structured and relevant content.
So the best digital marketing for doctors now incorporates voice search as one of the priorities and not an option.
How A Digital Marketing Agency Helps In This Case
An experienced digital marketing agency, like Comval, helps doctors primarily by developing content that answers the detailed voice queries of potential patients. This patient-centric content development approach not only enhances visibility in healthcare-related searches but also establishes presence as a trusted source of authentic information even during casual browsing activities.
But that’s not all.
A professional healthcare marketing agency creates a complete voice-friendly infrastructure for patient queries through some proven, updated strategies.
This refers to identifying patterns in patient queries and creating a keyword plan with that data. Using local queries and search data, an experienced team can track patient search patterns and use the same to create content that directly offers relevant information as answers. This process helps foster trust and authenticity.
Consider the following examples –
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1. “Best orthopedic doctor in Kolkata”
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2. “Which orthopedic specialist treats back pain near me”
If you create content around query no. 2, which is detailed and more specific than query no. 1, your visibility chances increase, as it includes both the queries into a single key phrase.
These kinds of long-tail phrases fuel doctor internet marketing for most popular voice platforms, as they align content with how assistants interpret spoken intent and select answers.
In real life, we don;t speak in traditional SEO keyword patterns, do we?
Like, have anyone ever approached you and asked,
“Hi, best cardiologist in my locality?”
The more human way of asking is,
“Hi, do you know the best cardiologist in this area or XYZ (name of a particular place) area?”
As search engines are getting more human-focussed in their ranking approaches, they are rewarding content that answers realistic, human queries and not just random keywords.
At Comval, we abide by the same. Our healthcare voice search marketing strategies involve developing content around “how real people speak” and not just how they type in the search bar.
Most healthcare voice searches are heavily local, generally about opening hours, doctor specialities and clinic information. If you have a robust local search presence, the chances of visibility increases manifold.
A digital marketing agency or doctors can help enhance Local SEO through:
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NAP (Name, Address and Phone Number) optimization
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Google My Business creation (if it isn’t there already) and optimization
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Accurate details of opening/closing hours
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Map and direction intent optimisation for queries based on navigation
With these little upgrades, your profile gets ready to be visible for most local voice search queries.
Voice searches are mostly woven around real intent. And that happens predominantly on mobile phones. Further, voice assistants prefer fast-loading pages, preferably under three seconds, to be shown in search results.
At an all-inclusive healthcare marketing agency like Comval IT Solutions Pvt. Ltd., we can help optimize page loading speed and make your entire profile (website) completely mobile responsive. We also optimize core web vitals to meet Google performance benchmarks and secure HTTPS structure to maintain trust and eligibility. Such activities ensure reduced bounce rate for voice search queries.
For any doctor internet marketing strategy, visibility has no role without conversion optimization and real action. The users who search voice look for immediate action and can get frustrated if there’s no cue for the same on your website or any kind of content you publish on digital platforms.
An experienced agency helps develop actionable buttons on every content to direct users to take action on every informational update.
For example, at Comval, our team creates:
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One-tap call buttons for instant contact
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Appointment booking triggers integrated with mobile flow
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Direction links for navigational searches
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Clear service listings so voice assistants understand offerings
Such a strategic approach to voice search optimization helps convert queries into patient bookings, calls, DMs or direct visits to your clinic.
How We Can Upgrade Your Healthcare Marketing Strategies
Voice search is set to become the standard for all kinds of digital search queries faster than ever. And in healthcare, this transformation is happening at lightning speed.
Patients are no longer browsing casually but seeking immediate answers. If you cannot meet that intent, you will be missing out on a chunk of confirmed bookings that can take your practice to the next level.
Whenever you’re free, we can discuss how our powerful strategies on digital marketing for doctors can help you leverage trends and stay ahead in competition. Because in the near future, practices that respond well to voice will remain visible over those that don’t.
So it’s already time to embrace the change and excel!
