The value of the Indian cloud kitchen market is expected to touch ₹2.78 trillion in the next 8 years. Since the pandemic, the growth trajectory of home-based food businesses has been showing a sharp rise. In the greater Kolkata area, currently there are 12,830 cloud kitchens within the organized sector.
If you’re in this business, preparing lunchboxes or baking goodies, it’s time for an upgrade to outshine competition.
Digital Upgrade Is A Need Of The Hour
Your delicious recipes and brilliant packaging deserve to be present, where your customers are looking. And that’s possible when your business is visible online. Word-of-mouth alone is not going to take you far in this competitive market. People are actively scrolling, choosing and ordering. You need to stand out in their feeds to stop the scrolls, even if for a few seconds.
Sounds like too much work? Here’s the good news:
You don’t need a big advertising budget to get noticed online. With strategic local search optimization and food adverts, backed by a trusted f&b marketing agency, even a small bakery or virtual kitchen can build a loyal following.
In today’s market, showing up online is equally important to cooking up great recipes.
5 Steps To Digitise Your Cloud Kitchen Or Bakery
Before you start marketing through social media, you need a digital presence that encourages direct ordering. It will help establish an independent business and cut down on third-party commissions. Here’s how to do it:
You’re operating from home, and your digital presence should echo the same vibe. People check menus, prices, and reviews much before they order. A well-crafted website helps them trust you. Nothing fancy, just scroll-friendly with easy navigation and clear ordering options will be enough to cement your business presence on search engines.
Small businesses like yours often partner with professional website design and digital marketing companies to set up their virtual storefront.
Does your business show up when someone searches for “midnight cake delivery”, “fish thali near me” or “custom birthday cake in [your city]”? If not, you need to optimize it for local searches on Google.
It’s the small things that matter like:
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Adding relevant keywords (user queries) to your website content
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Updating your Google My Business Profile to enable authenticity
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Uploading real, droolworthy photos or videos of your products
An SEO company with years of experience in marketing and branding can do all these in a jiffy.
Don’t just post, but attract and convert.
- Diwali hampers
- Christmas cake offers
- “Order now” countdown posts
- “Durga Puja” special meals
- “Bhaidooj” cookie hampers
And many more.
Have you ever noticed the listings that pop up at the top of search results when you type something like “best bakery near me”? That doesn’t happen naturally. With smart search engine marketing, your competitors place their food adverts cleverly on Google. If created right, these ads don’t even feel pushy. They blend with the search queries beautifully.
You can increase your business visibility on search with such creative ads as well. And you don’t even have to create them on your own. Your digital marketing partner will not only launch the ads campaign but also track and optimize it regularly to maximise gains.
That small, personalized “thank you note” on an order through Instagram DMs, or a special discount on website orders goes a long way to build brand loyalty.
If you want more direct orders, be creative. Think of simple yet impactful ways to make your customers feel special. A secret offer, like a freebie, a cookie giveaway through Instagram Stories, are some of the effective ways to enhance business visibility online. People will engage more, interact more and ultimately order more.
Can’t think of any ideas? Borrow some from an experienced f&b digital marketing agency.
To be heard, you don’t need to shout from a cliff.
To be seen, you don’t need floodlights.
Some simple digital marketing tactics can help your business stand out like a star in your niche.
Connect with us to get a custom strategy FOR FREE.
Because it’s not about being everywhere. It’s about being where they are already searching.
