For Indians, festivals are incomplete without delicious food. Be it Durga Puja, Diwali, Eid, or Christmas, food is the central theme in every festive celebration. Pandal hopping merges into restaurant-hunting, Eid specials are enhanced by Biriyani orders and delectable Mughlai treats. Spending a chaotic and friendly Christmas in a decorative cafe takes celebrations to another level.
Is your food business ready to turn buzz into real orders and footfall this festive season?
Digital Scope in Festive Growth For Food Businesses
Last year, Kolkata’s f&b market witnessed a sharp incline with restaurant occupancy up to 100% during Durga Puja. Many eateries even extended their operating hours to 2AM till Christmas. Food businesses hit a record-high, the maximum after the pandemic, according to reports.
What does this tell you about your scope in restaurant digital marketing?
Let’s give you a clearer idea:
During festivals, “food near me now” searches increase, as people want to skip the long queues somehow with advance bookings. For online ordering and takeaways, queries like, “best Diwali sweets near me”, “Eid special combos” or “Bhaidooj hampers” flood the internet. And of course, let’s not forget the “Christmas special fruit cakes” or “New Year cookies”.
If your business doesn’t show up in these searches, you’re missing out on a great deal. Moreover, marketing your restaurant digitally will help you better manage the festive crowd.
How Smart Digital Marketing Helps Increase Festive Sales
Investing in restaurant and cafe digital marketing services can help you:
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Increase festive dine-ins, takeaways and footfall
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Show up for local search queries, like “Chinese food near Shreebhumi”
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Improve visibility and ensure conversions through targeted food adverts
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Invoke trust with an updated Google My Business profile
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Attract customers through tempting festive offers
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Be on customers’ social media feeds constantly with relevant content
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Build brand loyalty through online feedback and testimonials
If this is not the time to grow your f&b business, then when?
6 Amazing Festival Campaign Ideas For Your Business
Your festive preparations shouldn’t end on flyers and hoardings. Think digital, because your customers are already online, searching.
Here are some proven digital marketing strategies for your business. Take a look.
| Marketing Tactics | Marketing Angle | What To Do | Examples |
|---|---|---|---|
| Festive-Special Digital Menus | Through websites, food delivery apps or social media | Create limited-edition digital menus or upgrade your existing menu with festive specials | Bakery: Christmas Cake Hampers Restaurant: Diwali Dine Specials Cloud Kitchen: Puja Thali Combos & Eid Specials |
| Limited-Time Festive Discounts | Social Media and localized ad campaign | Work on the urgency factor to increase orders and footfall | “20% Off on Pre-Diwali Orders” “Free Dessert with Eid Combos” |
| Social Media Engagement through Giveaways | Instagram and Facebook stories | Engage customers with interactive social media campaigns | “Share Your Ashtami Look + Favorite Dish & Win a Gift Box!” “Tag 2 Friends Who’d Love Our Diwali Menu!” |
| Local Search Optimization | Organic search + Google My Business | Upload your festive menus, decorations and special offers on your GMB profile | “We’re festive ready” “Our customers loved our Diwali decorations” |
| Promote Advance Bookings with Perks | FMCG digital marketing and D2C f&b marketing | Generate demand online by promoting bestsellers | “Pre-book Your Christmas Cakes!” “Order Diwali Sweet Boxes Before It’s Too Late!” |
| Bundle Offers for Customized Experience | Enhance customer experiences | Launch experiential offers and interactive custom packages | “Diwali Live Buffet” brunches DIY kits or festive hampers |
How Comval Can Help Your Business This Festive Season
With 10+ years of experience in digital branding and promotion, we know how to make the most of seasonal events to uplift business bottom line.
Our social media marketing and SEO services for restaurants, cloud kitchens, and other f&b businesses are festive-ready. Besides investing in interiors, let your business grow this season with strategic online marketing.
Having a website to manage orders during the peak season is a bliss. No more swiping through multiple platforms. One dashboard. Seamless order management.
We can update your festive-special digital menu in minutes. Whether you want to include/exclude dishes or wish for a design change, we can handle it.
Get more direct orders through social media posts and reels. We’ll update your profiles with verified ordering links to WhatsApp or your website.
From GMB updates and local SEO to food adverts, we can get your business on customers’ fingertips with crafty digital strategies.
While you elevate your restaurant (or cafe) interiors, we’ll take care of your branding with menus, flyers, posters, and content that compel conversions.
A Bonus Tip: Follow Up After Festivals
We’ll send personalized thank-you emails or posts to your customers. If you’re willing, we can also offer loyalty points or coupons to turn one-time festive visits into regulars.
Are you wondering how to keep a track of all these? No worries! We have a transparent reporting structure that will inform you about every campaign, its performance, results, and upgrades, if necessary.
Festive marketing goes way beyond the sharp increase you notice during the peak season. If you want to leverage your festive earnings and turn them into a stable income, digital marketing is the only option. The best restaurant marketing focuses not just on sales but also the relationships you form during such times.
It’s because the f&b market has gone digital, taking your customers with it. You need to catch up or risk getting forgotten.
