| ENGAGE | GROW | DOMINATE | |
|---|---|---|---|
| Ideal For | New pages, local businesses, brand building | Active brands, lead gen, competitive sectors | eCommerce, fashion, coaching, high-frequency posting |
| Pricing | 8,999/month | 11,999/month | 23,999/month |
| Minimum Commitment | 2 months | 2 months | 1 month |
The client provides raw content such as product photos, team images, event pictures, behind-the-scenes clips, or video footage. Comval handles the complete social media execution, including content strategy, creative design overlays, caption writing, Reel editing, hashtag research, scheduling, and engagement support.
| Feature / Package | ENGAGE | GROW | DOMINATE |
|---|---|---|---|
| CONTENT DELIVERABLES | |||
| Total Posts / Month | 12 posts | 15 posts | 30 posts |
| Reels / Month (from client clips) | 4 Reels | 6 Reels | 10 Reels |
| Static / Designed Posts | 4 creatives | 5 creatives | 12 creatives |
| Carousel Posts | 2 carousels | 2 carousels | 4 carousels |
| Stories / Month | 12+ stories | 16+ stories | 30+ stories |
| Reel Duration | 15–60 sec | 15–90 sec | 15–90 sec |
| Trend-Based Reel Concepts | |||
| Caption Writing (Conversion-Focused) | Basic | Advanced with CTA | Conversion-Optimised |
| Hashtag Strategy | Basic (15–20 tags) | Layered (25 tags) | Full IG SEO + niche stack |
| Seasonal / Festival Posts | 2/month | 3/month | 5/month |
| Collab Post (Brand + Comval or Partner) | — | 1/month | 2/month |
| PROFILE & GRID SETUP | |||
| Bio Optimization | |||
| Link-in-Bio Strategy & Setup | Basic | Optimized | Multi-link funnel |
| Highlight Covers Design | Setup only | Full design + covers | Full design + monthly update |
| Grid Aesthetic Alignment | Basic grid check | ||
| Reels Cover Image Design | — | ||
| Instagram Shopping Setup | — | — | Add-on |
| Broadcast Channel Setup | — | — | |
| ENGAGEMENT & COMMUNITY | |||
| Engagement Monitoring | Weekly | Daily | Daily |
| Comment Response | |||
| DM Monitoring & Lead Handling | — | Basic DM check | Full DM management |
| Competitor Monitoring | — | ||
| Audience Growth Strategy | — | ||
| Authority / Thought-Leadership Strategy | — | — | |
| Engagement Boost Strategy (Comment Timing) | — | ||
| REPORTING | |||
| Monthly Performance Report | |||
| Growth & Insights Report | — | ||
| ROI & Conversion Mapping | — | — | |
| Dedicated Account Manager | — | — | |
| Content Calendar (Shared Monthly) | — | ||
Comval’s in-house creative, design, and video team handles everything from scratch, including content concepts, scripts, designs, animations, Reel editing, sound selection, caption writing, hashtag research, scheduling, and content planning. The client only needs to provide the brand brief, product or service details, and monthly approval.
| Feature / Package | ENGAGE | GROW | DOMINATE |
|---|---|---|---|
| CONTENT DELIVERABLES | |||
| Total Posts / Month | 10 posts | 13 posts | 27 posts |
| Animated / Concept Reels | 3 Reels | 5 Reels | 9 Reels |
| Fully Designed Static Posts | 4 creatives | 5 creatives | 10 creatives |
| Carousel Posts (Fully Designed) | 2 carousels | 2 carousels | 4 carousels |
| Stories / Month (Designed) | 10 stories | 13+ stories | 27+ stories |
| Reel Duration | 15–30 sec | 15–60 sec | 15–90 sec |
| Original Concept & Script per Reel | |||
| Brand Visual System Applied | |||
| Branding-Based Visual Strategy | — | — | |
| Content Calendar & Approval Flow | — | ||
| Highlight Cover Design (Full Set) | |||
| Reels Cover Thumbnails Designed | |||
| ALL PROFILE, ENGAGEMENT & REPORTING SAME AS OPTION A | |||
| Package Includes | Same as ENGAGE / Option A | Same as GROW / Option A | Same as DOMINATE / Option A |
Ad spend is paid directly to Meta by the client. Management fee covers strategy, creative, audience targeting, campaign setup, and optimization. This entire revenue line is currently absent from Comval's Instagram offering.
| Feature | STARTER ADS | GROWTH ADS | SCALE ADS | Details |
|---|---|---|---|---|
| Monthly Management Fee | 5,999/month | 9,999/month | 14,999/month | Excludes ad spend (paid directly to Meta) |
| One-Time Campaign Setup Fee | 2,999 | 3,999 | 4,999 | Charged once at onboarding |
| Recommended Monthly Ad Spend | 10,000– 25,000 | 25,000– 60,000 | 60,000+ | Paid by client directly to Meta |
| Campaign Types Managed | Awareness + Lead Gen | Lead Gen + Traffic + Retargeting | Full funnel + Shopping + Lookalike | Instagram-specific ad placements |
| Ad Formats Managed | Reels Ads + Story Ads | Reels + Story + Explore + Feed | All formats + Shopping Ads | Instagram placement optimisation |
| No. of Active Campaigns | Up to 2 | Up to 4 | Up to 8 | Simultaneous campaigns |
| Ad Creative Design | 2 creatives/campaign | 3 creatives/campaign | 4+ creatives + A/B test | Reel snippets, Story frames, carousel ads |
| Audience Research & Targeting | Interest, demographic, behaviour segmentation | |||
| Retargeting / Custom Audiences | — | Profile visitors, video viewers, website traffic | ||
| Lookalike Audiences | — | — | Expand reach to high-probability new audience | |
| Instagram Shopping Ads | — | — | Requires Instagram Shop setup (add-on) | |
| Meta Pixel + Conversion Tracking | Install, verify, event configuration | |||
| Campaign Optimization Frequency | Weekly review | Bi-weekly | Weekly | Bid, budget, creative, audience rotation |
| Performance Report | Monthly | Monthly | Monthly + mid-month | CPM, CPC, CTR, CPL, ROAS, reach |
| Dedicated Ads Manager | — | Single point of contact for campaign decisions |
| Add-On | Price (+ GST) | Includes |
|---|---|---|
| Instagram Profile Setup (new account) | 1,999 one-time | Account creation, category, bio, highlight covers, profile picture, link-in-bio, vanity handle guidance |
| Instagram Shopping Setup | 3,999 one-time | Commerce Manager setup, product catalogue, shop tab, product tagging in posts and Reels |
| Reel Production Upgrade (additional Reels) | 1,999/Reel | Script, shoot direction brief, editing, sound design, caption and cover — on top of plan Reel count |
| Influencer Coordination (micro-influencer) | 4,999/campaign | Identify 3–5 relevant micro-influencers, brief creation, deliverable management, performance tracking |
| Highlight Redesign (full set) | 1,499 one-time | Full redesign of all Highlight cover icons aligned to brand visual system |
| Monthly Infographic Set (4 pieces) | 2,999/month | 4 fully designed educational/data infographics per month, optimized for carousel sharing |
Designed for new Instagram accounts and early-stage brands. Consistent posting, Reels strategy, and monthly reporting. Build credibility before scaling spend.
For brands ready to convert followers into leads. Daily monitoring, DM management, competitor tracking, and a shared content calendar. Recommended for retail, clinics, coaching brands, and service businesses.
Full Instagram management for competitive markets. Authority building, full DM lead handling, dedicated account manager, and ROI-mapped reporting. Recommended for eCommerce, fashion, fitness, and high-frequency posting businesses.
