Businesses tend to use the two terms interchangeably. While they are closely related, lead generation and marketing are not entirely the same. Lead generation is focused more on the identification of prospects to build a sales pipeline.
But marketing is much more about creating awareness of your business and presenting you in the online ground as a brand. The marketing efforts are to make people take notice of who you are and what you have to offer.
So, even though digital marketing activities like email campaigns, social media marketing, advertising, etc. can be a part of lead generation services, the goals of the two are not the same.
68% of businesses in the B2B and B2C sectors invest in lead generation services. The process of selling begins with finding qualified leads. Lead generation services are all about connecting with the right audience at the right time using tailored strategies.
Makes the sales process streamlined with targeted quality leads.
With a consistent pipeline of leads, you hit the revenue targets leading to long-term success.
Identifies and targets leads that are genuinely interested in your products/services
Expand your reach to a larger audience base that aligns with your industry.
Get key insights and analytics that are valuable for optimising campaigns and making better business decisions.
Generate valuable leads while keeping our acquisition costs in check.
Allows your team to focus on closing deals, while the lead generation experts handle the prospecting aspect.
Get pre-qualified leads that turns to higher conversion rates
(Google Ads, Social Media, SEO, Affiliate Marketing, Local Business, and Email Marketing)
Get In Touch
Our lead generation services are diverse and are tailored to meet the specific needs of a business. With the help of multiple channels, strategic campaigns and expert sales management, we are here to deliver qualified leads. Here are our comprehensive services
| Package Type | Basic | Classic | Premium |
|---|---|---|---|
| Costing Per Month | 35000 | 400 | 50000 | 550 | 70000 | 750 |
| Minimum Timeframe | 6 Months | 6 Months | 6 Months |
| Keywords Target (Primary) | Upto 20 | Upto 40 | Upto 80 |
| Search Term Tracking (Real Time) | 100 | 200 | 350 |
| ROI | Minimum 2X | Minimum 3X | Minimum 5X |
| Ideal For | Growing Small Business / Single Location | Lead Based Businesses | E-Commerce / Manufacturing Companies |
| ROI Factors | Ranking + Traffic + Boost in Sales/Leads | Ranking + Traffic + Boost in Social Media Presence + Minimum 30 Leads expected over the period of 6 months | Ranking + Traffic + Boost in Social Media Presence + Minimum 3X worth business expected over the period of 6 months |
| Initial Review And Analysis | |||
| Technical Website Audit | |||
| Backlinks Analysis | |||
| Competition Analysis | |||
| Search Term Selection & Mapping | |||
| Keyword Research | 30 | 50 | 100 |
| Duplicate Content Check | |||
| In-depth Site Analysis | |||
| Broken Link Check | |||
| Google Penalty Check | |||
| Online Reputation Check | |||
| Social Metrics Analysis | |||
| ORM Keywords Analysis | for 1 KW | for 2 KWs | for 5 KWs |
| Link Building Strategy | |||
| Google & Bing Webmaster Tools | |||
| Google Analytics Integration | |||
| Mobile Responsive Check | |||
| SSL Check & Recommendation Only | |||
| AMP Check | |||
| Site Favicon Check | |||
| 404 Page Creation | |||
| A/B Experiment Testing Check & Recommendations | |||
| Heat Map Integration & Analysis | |||
| Coversion Setup | |||
| On Page Optimization | |||
| Voice Search Optimization | |||
| Resolve Canonicalization (AI Based) | |||
| Featured Snippet Optimization | |||
| Content Optimization | Upto 30 Pages | Upto 50 Pages | Upto 100 Pages |
| Website Page Load Optimization (Desktop) | |||
| Pages H Tags Optimization | Upto 30 Pages | Upto 50 Pages | Upto 100 Pages |
| Image & Hyperlink Optimization | Upto 30 Pages | Upto 50 Pages | Upto 100 Pages |
| HTML & XML Sitemap | |||
| Optimization of robots.txt & Google Bot Crawls | |||
| Footer Optimization | |||
| Website Usability Analysis | |||
| Check Header Status,Meta Robots, Google Cache of Pages | |||
| Check Mobility Issues | |||
| Custom 404 Page | |||
| Pagination Tags Analysis | |||
| No Follow on External Links | |||
| HTML Code Analysis of Target Pages | |||
| Analytics Goal Conversion Setup | |||
| Call Tracking Setup (Paid) Included | |||
| URL structure Analysis | |||
| Title, Descr and Tag Optimization | |||
| Schema and Structure Data Setup | |||
| Internal Link and Content Optimization | |||
| Title & Meta Tags Optimization | Upto 30 Pages | Upto 50 Pages | Upto 100 Pages |
| User Behaviour Analysis | |||
| Local Search Optimization | |||
| Google Business Profile Setup & Verification | |||
| Google My Listing Local Listing | 1 Location | 2 Locations | 5 Locations |
| NAP Syndication | |||
| Citation Building/ Local Business Listing | 5 | 7 | 10 |
| Classified Submissions | 5 | 10 | 20 |
| Coupon Distribution | 2 | 5 | 10 |
| Local Business Citations & Reviews | |||
| Local Search Engine Submission | |||
| Setting Geo Targeting in Google | |||
| Content Creation (per month) | 4 | 8 | 12 |
| Content Syndication and Link Acquisition | |||
| XML Sitemap | |||
| Brand Reputation Management | |||
| Contact Address in Footer | |||
| Google Ads (PPC) | |||
| Initial Estimate Report | |||
| Google/MS Ads Account Setup | |||
| Text Ads | |||
| Keywords Analysis | |||
| Ad Copies Creation | |||
| Bid Strategy & Adjustment | |||
| Remarketing Setup | |||
| Landing Pages Suggestions | |||
| Conversion Tracking Setup | |||
| Ads A/B Testing | |||
| Shopping Feed Management | |||
| Conversion Tracking | |||
| Campaign Management | |||
| PLA's/ Local Listing Ads | |||
| Landing Page Optimization | |||
| Google Adwords Monthly Report | |||
| Social Media | |||
| Social Profile Creation/Bookmarking | 5 | 10 | 15 |
| Account Setup / Management | Upto 2 Platforms | Upto 2 Platforms | Upto 3 Platforms |
| Create Content Calendar | |||
| Create and Implement Marketing Strategies | |||
| Social Media Competitive Analysis | |||
| Social Media Brand Reputation Analysis | |||
| Facebook Cover Image | |||
| Facebook Timeline Design | |||
| Facebook Ads Management | Up to $50 (included) | Up to $100 (included) | Up to $150 (included) |
| Facebook Wall Updates | 5 | 10 | 15 |
| Facebook Call to Action | |||
| Targeted Page Likes | 8 to 10% | 10 to 12% | 13%+** |
| LinkedIn Account (Personal Profile) | |||
| LinkedIn Company Page Creation | |||
| LinkedIn Company Page Posting | 10 | 20 | |
| LinkedIn Company Page Images | |||
| Post Boosting | |||
| IG REELS ** | |||
| Social Media Optimization Report | |||
| Online Reputation Management | |||
| Phrases Target | 1 | 3 | 5 |
| Search Position Monitored | 1 to 10 | 1 to 20 | 1 to 30 |
| Blog Posting | 1 | 1 | 2 |
| Blog Promotion | 1 | 3 | 5 |
| Company Profile Creation | 5 | 10 | 15 |
| Social Bookmarking | 5 | 10 | 15 |
| Article Posting | 1 | 1 | 2 |
| Article Promotion | 5 | 5 | 10 |
| Business Listing | 5 | 7 | 10 |
| Customer Reviews/Ratings | 3 | 5 | 10 |
| Development of Micro Sites | 1 | 2 | 3 |
| Content Promotion (Company Profiles) | 5 | 10 | 15 |
| Q&A Posting | 2 | 2 | 4 |
| ORM Monthly Report | |||
| Content Marketing and Link Acquisition- SEO (Per Month) | |||
| Blog Writing | 1 | 2 | 3 |
| Web 2.0 Profile Creation | 5 | 10 | 15 |
| Guest Blog Posting | 1 | 2 | 2 |
| Guest Blog Social Bookmarking | |||
| Forum Posting | |||
| Informational Article Writing & Submission | 1 | 2 | 3 |
| Article Social Bookmarking | |||
| Press Release Writing & Distribution | 1 | 1 | |
| Premium PR Distribution | 1 | ||
| DOC/ PDF Submission | 1 | 1 | 2 |
| PPT Creation + Distribution | 1 | 1 | 2 |
| Image / Pinterest Submission | 2 | 5 | 8 |
| Infographic Creation & Distribution | 1 | 2 | |
| Video Marketing (Per Month) | |||
| Keyword Research YouTube Channel Setup/Optimization | |||
| YouTube Channel Creation | |||
| Video Title/ Description Optimization | |||
| Video Tags/ Channel Tags Optimization | |||
| Embedding Videos in Articles/Blogs | |||
| Social Sharing of Videos | |||
| Embedding/ Sharing Vidoes on Q&A | |||
| Video Submissions | |||
| Podcast Creations | |||
| Podcast submissions | |||
| Video Marketing Monthly Report | |||
| Blog Optimization | |||
| External Blog Setup | |||
| Blog Optimization | |||
| Blog RSS Feed Submission | |||
| Blog Directory Submission | |||
| Blog Social media integration | |||
| Project Reporting | |||
| Weekly SEO Report | |||
| Monthly SEO Report | |||
| Weekly PPC Report | |||
| Monthly PPC Report | |||
| Weekly SMM Report | |||
| Monthly SMM Report | |||
| Weekly Google Analytics Report | |||
| Monthly Google Analytics Report | |||
| Google Data Studio Dashboard | |||
| Quarterly Performance Presentation | |||
| Customer Support | |||
| Project Management Tool Tracking | |||
| Email,Chat,Phone | |||
| Landing Page Designing Package | Basic | Classic | Premium |
|---|---|---|---|
| 2000 | 24 | 6000 | 70 | 14000 | 150 | |
| Landing Page Design | |||
| Landing Pages | Upto 3 | Upto 8 | Upto 15 |
| Landing page Builder | |||
| Form Builder | |||
| Fast Cloud Hosting | |||
| Integrations & Templates | |||
| AI Assistant | |||
| Pre-designed Sections | |||
| Custom Fonts | |||
| A/B Testing | |||
| E-commerce Hub | |||
| Pop-up Builder | |||
| Audit Log & Permissions | |||
| Domain Whitelisting | |||
| Custom Development | |||
| Dedicated Account Manager | |||
Connect With Us for Flexible Plans!
How much should you invest in lead generation services? Probably the most common question that pops up when talking about quality leads. The cost of lead generation varies depending on a handful of key factors.
Each industry has its own complexity and needs to be dealt with specific nuances. Since lead generation efforts have to reach specific industries and niche audiences, the pricing is set accordingly. The more intensive sectors with higher competitiveness require a higher budget.
Different channels used within a strategy influences the pricing of lead generation services. Platforms like Google ads, Social Media, SEO, Email have different costs based on ad spend, keyword competitiveness, campaign scope, etc.
Depending on the quality and quantity of leads that you aim to get, the cost of lead generation services impacts. High-quality leads cost more due to the extra effort needed to target them. Similarly, larger lead volumes require higher costs because of the additional resources needed for scaling.
We go beyond understanding your industry.We offer lead generation services that can get you revenue no matter the industry. We prioritize researching the market and tailoring industry-focused activities. Here’s how different sectors benefit:
Our targeted digital campaigns help manufacturers connect with potential buyers. With our assistance you can drive B2B sales growth.
We focus on attracting high-quality leads with better conversion rates. are designed to With our personalised marketing strategies, we focus on influencing the prospects into paying customers.
With our targeted audience acquisition services, we help businesses connect with key decision-makers in the healthcare industry—allowing us to capture high-quality leads and boost the sales pipeline.
Real estate professionals benefit from our highly targeted PPC and social media campaigns that connect them with prospective home buyers and sellers.
Leveraging our tailored social media marketing and SEO services, retailers are able to reach online shoppers, boost sales, and drive foot traffic to physical stores.
Software companies increase subscriptions and demo requests through lead generation strategies tailored to drive engagement from potential customers.
A highly skillful campaign head assigned that will lead the lead generation activities and also translating your goals to program strategy.
All the key data is collected and interpreted to be utilised in lead generation tactics by expert data analysts.
A team of over 30 experts works to execute and optimize your lead generation strategy.
Lead generation is the work that focuses on identifying and attracting potential customers (leads) for your business. Lead generation works through different methods such as SEO, paid ads, social media, email campaigns that are tailored to capture prospects and convert it into sales opportunities.
We ensure to deliver quality leads by employing a data-driven approach and targeting the right audience. This involves in-depth market research, segmentation, and consistent tracking of activities.
Comval stands out with its result-oriented operations and personalised approach. We also make our plans flexible to not pressurise businesses into investing on unnecessary services.
Google Ads and Meta Ads target specific audiences based on demographics, interests, and online behavior, driving traffic to your website or landing pages, where leads can be captured.
We have a few contract tenure options, starting from 90 days period to 6 months.
With our intensive market research and collection of valuable data such as customer behaviour, demographics, preferences, etc. we identify the right audience and create customer profiles for your business.
If leads don’t convert into sales, we expertise in optimizing our strategies and retarget audiences. This helps us in making necessary adjustments and increase the possibility of conversion rates.
Any business that wants to drive sales and scale their business can benefit from lead generation services.
Yes, our lead generation services are fully customizable to align with your business objectives, target audience, and industry specifics.
By hiring a lead generation agency you can focus on doing business while the experts can handle the job of prospecting. You can save time, effort and have more efficiency in finding qualified leads.
At Comval IT Solutions, we believe in keeping things straightforward yet impactful. Our lead generation process is designed to seamlessly guide your business from identifying goals to achieving measurable results. By combining strategic planning, precise execution, and continuous optimization, we ensure your campaigns drive meaningful engagement and deliver high-quality leads. Here’s how we do it:
